The Beginner’s Guide to Search Engine Optimization (SEO)

New to SEO? Can’t find solutions to rank? Even didn’t listen to SEO? No Problem, this guide is for you.

You’ll learn everything about SEO, What is SEO? Why SEO is important?. You’ll learn everything about search engine optimization. So,

As you’re starting you might have some SEO related FAQs. Get your all answers now!

What is SEO/Search Engine Optimization?

“SEO full for ‘Search Engine Optimization’. The process of getting traffic from search engines for ‘free’, ‘naturally’ or ‘organically’ is known as Search Engine Optimization or SEO.”

Search engines like Google and Bing list the pages and videos for specific search or query and rank according to most relevant considered by search engines for its users or searchers, which are shown by search engines for free, there are paid results too.If you’re new to SEO, then learn and understand What is SEO in detail?

Why Organic Results is better than Paid Results?

Organic results are free, in paid results you have to pay.

Searchers more believe in organic results than paid results.

Organic results get 94% clicks, where paid results only get 6% clicks.

In the below image you can see the difference between paid results and organic results.

Why SEO is important?

There are almost 5 Billion searchers are done on daily basis, due to the heavy volume SEO has a great potential.

This is why SEO becomes a very important part of marketing, almost everyone whether they are offline or online is choosing search engine optimization today.

From Startups to Brands, everyone is using search engine marketing. Everyone who is related to blogging or business needs SEO of his website at its first.

The Beginner’s Guide to SEO (Search Engine Optimization)

In this SEO guide, I will take you from beginner to advance level for better rankings. And latest SEO techniques will definitely help you in doing your website SEO easily and effectively.

In this guide, we’ll discuss all points not only how you can make your website appearance in search engines but the techniques that will help you in ranking in SERPs (Search Engine Result Pages).

The main reason for search engine optimization guide is to help everyone who is getting the problem with SEO marketing. Many are worried about SEO because they can’t see their website in search engines.

Stop Thinking Start Doing

1. Keyword Research

There are two main things which you need to know for keyword research:

  1. What do you offer or what your Article is about?
  2. Finding Popular/Correct Keywords.

What is your Article is about?

First, you have to choose the theme of your article, because without knowing you cannot do a keyword research.

Keywords are very important for search engine rankings because it plays a vital role to appear your site for better rankings in Google or other search engines.

For Example:

Your search for connect wifi then Google will show suggestions related to your topic of search. Yes, these are most reliable search keywords that people prefer to search and Google mostly shows that suggestions that people like to search for.

Like you only enter connect wifi then Google will show you the complete suggestions that most people tend to search i.e. Connect Wi-Fi without Password.

So, when you choose your topic then search for that topic in a search engine (not only in Google but also check them in some other search engine like Bing or Baidu,) because it helps your site for better rankings.

Finding Popular Keywords

The main question raises here that from where you would found popular keywords that really work for your website SEO.

Finding popular keywords is not much difficult now a day because there many tools available online for free keyword research. Today, I will tell you some tools that will solve all your keyword research problems within seconds.

Here are some tools for Keyword Research:


Moz Keyword Explorer (my choice).

Google AdWords Keyword Planner.

Keyword Research Guide by Hubspot

2. Write Content that Works

Content is a backbone of on-page SEO, if you have a Good SEO friendly content then you are in the market.

SEO friendly content is that your content should base on your main keywords for that page with your secondary keywords and also make it congruent with your headings and subheadings. Why?

Google loves Content they love useful content. As you know, when a user enters query in search engine, they crawl the pages of your website every time and provide users relevant website for solving their problems these include your website URL, images, inbound/outbound links and mainly content quality and quantity combining all 200+ ranking factors.

Now, You Are Thinking Why Content Quantity Matters?

Google rank pages by many things in which one is content quality and quantity.

Quantity matters because search engines detect bounce rates and user time on pages, the more you’ll write, the lower we’ll be the bounce rate.

Don’t use the same words often to just increase the length of your article/blog post, because Google will mark it as spam.

Power behind Words

Words Sell, words and sentences you use in your content are very useful for search engines because if you choose the quality words for your content then it will give great impression to your readers and it will definitely help you rank better.

More Opportunity for Keywords Implementations

In the past, 500 words content work, but now you have to write at least 1500 words (minimum) content.

The more you write the more chances to put related keywords, synonyms in it and keyword are one of the important factors in SEO.

Just don’t stuff articles with keywords it’s spamming.

You have to write good content because people love the way you write and the way you explained.

Always try to explain in depth and in a friendly way, so your readers find your article helpful. Also, use keywords for your internal pages.

Don’t Copy Articles

By copying answers you can pass your assignments not on Google because Google has some strict checkers which knows every word in its search engine.

Google is much smarter than you think and becoming smarter day-by-day.

However, there is not only Google there are many other tools which checks for plagiarism within seconds.

Disadvantages of copying content can be understood by the following example:

You copy an article from Huff Post and then publish it on your blog/website as owner.

Then, the copyrighted owner will case against you and your site will be deindexed from search engines, means you’ll lose a big part of traffic if you’re ranking.

In Brief:

  • Write Quality Content.
  • Include keywords for your other internal pages.
  • Make the content UNIQUE!
  • Use keywords early and often.
  • Be useful/friendly.

3. Make worth Permalinks

Permalinks are basically your sites post/page link. When robots are crawling your website it also reads your permalink.

They haven’t use keywords in their permalink, probably many people use machine-generated permalinks (avoid this too).

So, for making sure that our permalinks work forever, add only your target keyword in URL.

For Example:

Set permalink as,

" "

Instead of:

" "

Keep your permalink clean and readable for users.

4. Keep It Fresh, Update the Content

Like everything else, things changes, new things override old things. To make sure you didn’t become a part of past, keep fresh your content.

Day by day, website and blogs are increasing and appearing online with better opportunities and results.

If you have to remain in the market then you have to update yourself by the passage of time, as in demand. Else you’ll become a part of past.

You can take an example of Facebook, Does Facebook is the same as its beginning? No, they are updating their services by the passage of time as in demand.

Therefore, you have to update your articles at least once a year, or after 6 months.

Because Google shows most relevant articles to his readers, if Google found that your content was last updated in 2015 and a person is searching it in 2017, then

There is a chance Google or Bing will drop your article’s ranking, only because you haven’t updated your article.

5. Title Optimization

The title tag is generally the first thing your users will see, whether shared on social media platforms or appeared in search results.

The title is just like a cover of Book (some words, hidden stories).

Similarly, the title is the cover of your post, make a catchy title like people starts to love it and make them click on it.

Remember one more thing, try to put your primary keyword in title, or try to include secondary keyword phrase and also choose some catchy lines to engage people.

However, the best SEO practice is put your keyword at the beginning of the title.

Each page should have a unique title on its own don’t use the same lines or phrases for every post.

Just make sure your title is under 55 characters.

Popular tips for Title tags are:

Using How-To, How-to posts are most engaging posts, because people want to learn something new they don’t know. This is one of the famous searching queries.

Using Numbers, such as Top 10 tricks for SEO. However, many professional says that using even numbers in titles always work.

Using Catchy Lines, catchy titles always work because it attracts brain directly into it.

Using Worth $1k, as people want thing free so probably engage in these types of posts.


  • You should use less than 55 characters for your titles.
  • Make sure your keywords are relevant for that page/post.
  • Never use a special character such as ($, &, %).
  • Don’t Use Call to Action (Call Now).
  • Don’t use same title/catchy lines for every page.

6. Meta Description

The Meta description is which people see after titles when searching online. You can say that meta description is a short intro of posts.

Many people guess to know that what the post is about or what will they find in it. You can say that it is the second impression to a user when searching online.

Meta tags play a vital role for people engagement and help in improving CTR (Click through Rate).

It also sends some search engine ranking signal as well, because Google spiders read the description in meta tags more rapidly when a searcher enters a query in a search box.

So, you have to make sure that you always use Meta tags.

In Meta descriptions, always try to place your primary keywords (not necessary) as well as secondary keywords in Meta tags with some catchy lines.

Remember one more thing, if you filled Meta description only with keywords than search engine bots will decline it and find it as spam.

7. Internal Links

Internal linking is in which you place a link in your content to direct readers to other web pages of your website.

The more you put links within your website, it will be easier for search engines to crawl your whole site, but only put internal links when relevant.

Internal linking is very necessary because it enhances user’s experience by adding more value in your content, it also helps readers to navigate to your website to find more useful content.

Beside this, it has a big implementation in search engine rankings, just that link need to be relevant to post and many people ignore it.

Website with internal links has a good reputation in Google’s eyes. One of the best advantages of internal links is it reduced bounce rates due to more pages session.

However, search engines don’t want links in excessive quantity (including external links), so you should avoid exceeding this limit. Sometimes it won’t be possible, which is fine.

Best Practices for internal linking

  1. Use Keyword in Links.
  2. Always use related keywords to that page where you are directing users.
  3. Keep It Short.
  4. Always keep your internal links catchy. Catchy lines directly attract the mind to open it and see what is in it. So, prefer to use catchy lines because even not interested users will also click.
  5. Don’t link the page you’re already on.

8. Make Videos and Put them on YouTube

Every human being first attraction is visualization i.e. video, because videos have graphics and many other attractive things.

What people love Google love, so it ranks YouTube videos highly then any-other website having only content.

According to facts and results, YouTube videos are 50x more likely to show on the 1st page of Google than websites only having text.

Videos play an important role for SEO and also for engaging people. However, if your page isn’t on the First page of Google, but your YouTube video might be there.

You are thinking how to rank YouTube videos on the first page of Google?

To rank YouTube videos there are different strategies, here’s the guide on YouTube SEO.

9. Backlinks

Backlinks, the most important and highly affecting ranking factor. Backlinks are one of the most needs for search engine optimization.

The more quality backlinks you have, the more you will go higher in SERPs. In Backlinks focus more on quality and then quantity, because

1 high-quality link = 100 bad quality link

Backlinks are used to grow site appearance in Google and other search engine eyes.

Backlinks are the backbone of off-page-SEO.

How to Build Backlinks Easily?

1. Submitting Sites to Business Directories

Backlinks are very important for SEO. You can easily grow Backlinks by submitting your sites to business directories.

However, many directories are paid and more likely many are free. It is one of the easiest ways to build backlinks.

2. Giving Free Products

This is one of the best methods to build backlinks easily, but it has some conditions.

You need a product if you have a product then giving it to bloggers for free use for one week or month. After a month, asked them for reviews that how your product was? Helpful for them?

In this way, you’ll not only get a backlink but will also get some buyers.

3. Using Affiliates

Affiliate marketing is one of the best ways for building backlinks which many companies are already using like SEMrush and Blue host to grow their backlinks.

Affiliates are very helpful because bloggers or reviewers don’t only write articles, but also place ads on their website.

4. Blog Comments

I have seen many people that they read post take advantage/use of it and leaves the website without commenting (Previously, I was one of them).

There are three major advantages of commenting:

  • Blog comments are the best link building strategy and are very helpful for backlinks. While doing it, don’t do it as Spam.
  • Another major advantage of commenting is to motivate the owner/writer of content. When you comment the content writer becomes motivated to upload the next post as soon as possible to see more lovely comments from his readers. Though, I am one of those. So, Don’t Forget to comment.
  • Besides this, if your comment is worthy and good, other commenters will also attract towards you.

Here’s the link building guide by Moz.

10. Use Google Related Searches

Google is always helpful to its searchers and is improving it day by day to remain helpful.

When you search something in Google’s search engine then it always includes related search terms that a number of people had search for it before, and show these results at the bottom of the page. Noticed it before?

For Example, I searched for Wifi, and Google is showing related searches!

Almost, on every search google shows related results for better convenience of its users.

Google shows related queries, most people tend to search. Make sure to include related queries in your articles.

11. Image Text and ALT tags

Image Text is always beneficial for search engines. The image is very helpful to drive traffic to your website because many searchers do an image search.

Every image must have an ALT tag. The ALT tag should be defined in a well-mannered way which accurately describes the image and should have keywords which are relevant to your website (but only if the keywords are relevant and accurate for the image).

When you are doing this you have to keep somethings in mind. Image files should be descriptive; not string or numbers.

The words you use should accurately define the image and also place keywords within the description.

Describe alt text as, what is in the Image and use keywords if it is relevant to the image.

If you properly placed the images tags and file names, then through this you will not increase SEO value of your website but also might get traffic from image search engine.

12. Make Sure You Are Speaking Search Engines Language

Search engines can’t understand the language that we use probably use to interact with each other.

Search Engines have their own language, so you have to make sure that you’re also speaking their language.

If you don’t speak in their language than how they understand you that what you’re trying to say or want to say.

Here’s the list through which you can make sure that you are speaking Google’s or other search engines languages.

  • Does your main headings are in <H1> tags?
  • Does your subheadings are in <H2> and <H3> tags?
  • Does the title of your page contain primary Keywords?
  • Does your main heading have Primary/Secondary Keywords?
  • Does your Meta tags have your primary and secondary Keywords?

These are some on-page Strategies. Complete on-page SEO Guide by Backlinko.

Wrapping it up

By following these strategies you can get a good amount of organic traffic to your website. Make sure you also improve loading time, because it’s also a ranking factor.

Here’s a guide to Speed up your WordPress Website.

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